Brand Identity

Brand Identity showcases your business' personality, culture and the expectations your clients feel when engaging with your brand. It is important for attracting leads, gaining credibility and retaining visitors.

LOGO

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

COLOR BLUEPRINT

A document listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

FILE USAGE GUIDE

A cheat sheet that explains the differences between the logo file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

Basic Package

Click + or item name for details.

LOGO

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

COLOR BLUEPRINT

A document listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

FILE USAGE GUIDE

A cheat sheet that explains the differences between the logo file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

$2,469

Essential Package

Click + or item name for details.

LOGO

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

COLOR BLUEPRINT

A document listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

FILE USAGE GUIDE

A cheat sheet that explains the differences between the logo file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

BUSINESS CARDS

Cards created for up to five staff.

LETTERHEAD   (Traditional)

A traditional version for professionally pre-printed letterhead.

LETTERHEAD   (Digital)

A matching electronic letterhead template set up in Microsoft Word for clients who need to create editable documents that can be saved as PDFs and shared digitally.

ENVELOPE

#10 standard-size business envelope

ESSENTIAL BRAND STYLE GUIDE

A PDF document that ensures consistency in future communications. Elements include logo usage rules, primary color palette, secondary color palette, and typography recommendations. An expanded brand style guide may be quoted separately. An expanded guide may include brand messaging, photo or illustration guidelines, graphic lines or shapes, custom patterns, textures, or other elements unique to the brand.

$4,457

Complete Package

Click + or item name for details.

LOGO

The cornerstone of your company’s visual identity. After completing research and establishing a direction with you, I’ll sketch and refine ideas until I have the best 3-4 logo concepts to present to you. Each concept will be applied to mock products to test how it would work in the “real world.” Your favorite solution will be selected and refined. Includes a final bundle of files suitable for every application, from print to web to promotional items and more, and unrestricted usage rights.

COLOR BLUEPRINT

A document listing the specifications for the colors in your logo, used by print vendors and web developers to ensure your brand colors will match across different applications. Pantone, CMYK, RGB, and hexidecimal codes provided.

FILE USAGE GUIDE

A cheat sheet that explains the differences between the logo file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

BUSINESS CARDS

Cards created for up to five staff.

LETTERHEAD   (Traditional)

A traditional version for professionally pre-printed letterhead.

LETTERHEAD   (Digital)

A matching electronic letterhead template set up in Microsoft Word for clients who need to create editable documents that can be saved as PDFs and shared digitally.

ENVELOPE

#10 standard-size business envelope

ESSENTIAL BRAND STYLE GUIDE

A PDF document that ensures consistency in future communications. Elements include logo usage rules, primary color palette, secondary color palette, and typography recommendations. An expanded brand style guide may be quoted separately. An expanded guide may include brand messaging, photo or illustration guidelines, graphic lines or shapes, custom patterns, textures, or other elements unique to the brand.

SOCIAL MEDIA KIT

Profile image and banner for up to three social media platforms (Facebook, LinkedIn, Twitter, etc), ready for you to upload.

BASIC WEBSITE

A WordPress template customized to match your unique brand, with up to 8 pages of content entered for you — a cost-effective way to a beautiful brochure website, and one that allows you to make your own edits later without any coding experience. Cost of hosting is included at a low monthly rate. Domain name registration is not included.

Alternatively, a custom WordPress website could be quoted separately after discussing your needs.

$7,497

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